Definitions

AKA What? Why should I care about this?



There are two crucial elements you may want to work on to have a higher position when appearing in Google search results.


  • Meta titles

The large titles you see on Google search results are (in most cases) the meta title. The meta title also appears on the browser title bar, helping humans switch between tabs/windows with more clarity. Meta titles should be max 57 characters and never less than 20 characters.


  • Meta description

This is a short summary of the page’s content, shown under the meta title in search results. It helps users decide whether to click your link. Although the meta description doesn’t directly impact search rankings, it can influence click-through and bounce rates, which indirectly affect traffic.


Check out this article that explains more about meta data and how it influences your website!


How To 

Add Meta Title and a Meta Description to a Content Page

Hint: (go to your Backend!)


To manage your content pages you must go to your backend and click on “Edit Pages" tab,  select the “Content Pages" option and follow the next few steps.


1. In the content pages, you can find all your pages options (eg. home, buildings, about, marketing, contact us)  to optimize a specific page click on Edit. 


2. Now, select the SEO option and introduce the Meta Title:




3. To  add the Meta Description to your content pages you must write down a short description in the selected box:



5. Finally, to save the changes click on "Save Changes" at the bottom of the page.