To optimize your content pages, there are two important things you may work on to have better results when appearing in Google search results.
1. Meta titles
Are the invisible titles within your page that are used to gain more visibility in the searchers. It is important that the meta title contains from 0 to 50 words and it should include the most important words of the web page.
2. Meta description:
Is a summary of the page's content and it should contain 157 characters or less. The meta description is used by searchers to describe the web pages in the search results.
To manage your content pages you must go to your back- end and click on “ManagePages" tab, select the “Content Pages" option and follow the next few steps.
In the content pages you can find all your pages options (eg. home, buildings, about, marketing, contact us) to optimize a specific page click on Edit.
Now, select the SEO option and introduce the Meta Tittle:
To add the Meta Description into your content pages you must write down a short description in the selected box:
Finally, to save the changes click on Update This Page at the bottom of the page.