How to improve my Search Engine Optimization?
Our websites are built to optimize SEO, yes, but that doesn't mean you don't have a part to play! One of the most important things you can do to help your business is to write your own, unique content. Google likes to see fresh, new content. If you have the same MLS description for your listings as every other agent, it will be hard to differentiate yourself from the competitors.
Tip #1 - Write original descriptions
For Listings, more detailed, more customized to your knowledge of the area, more relevant to your clients. This can be applied to your website as a whole, not just listings descriptions. If you have a Buildings module, you could also customize the descriptions for each Building, make it be known that your expertise in the area you are selling is showing!
Tip #2 - Post Blogs
The blog is perhaps the most useful tool. Take time to write your articles. Write frequently, so that Google always discovers new, fresh content. Write thinking of your audience, think of what they would like to read about, and what knowledge you have to offer in that area.
Since we manually set up your Wordpress blogs, so they're integrated with the rest of your website, any content you write or clicks you get will improve your SEO, unlike standard Wordpress blogs.
Tip # 3 - Make it Relevant, Fresh, Attractive!
Finally, make sure to structure your content in an articulate, appealing way. People will be attracted to your content because it is relevant to a need they have.
Tip #4 - If you don't have time, hire someone to do SEO for you
SEO is not an easy task, it takes time, lots of work, and a strategy. Real Estate market online is very competitive, and it's difficult to stand out between a sea of competitors. There are a few Realtors that are taking the initiative and putting their effort into improving the SEO of their website, getting fantastic results.
SEO is something every realtor should look into. Don't be left behind!
In BRIXWORK, we offer SEO packages designed to improve every aspect of your website and generate leads and relevant content to position your website!
Want us to take care of the SEO so you can work on closing deals only? Check out our dedicated SEO packages with on-site optimization and off-site link building.
You may also want to read:
- DIY SEO for your Listings
- SEO for your content pages
- All about backlinks and Social Media sharing