Google Analytics is a tool that allows you to track the number of visitors to your website, their behaviour, the source of the traffic and more. This gives you, the real estate agent, a great insight on which parts of the website are getting more attention, and which parts need to be improved. It also gives you an indication of what search queries on Google are bringing you visitors.
Our BRIXWORK Real Estate Websites come with the ability to easily install the Google Analytics tracking code on your website, and here's how.
1. Create an account
Visit www.google.com/analytics and click one of the following: to create an account, click Start for free, or to sign in to your account, click Sign in to Analytics. To do the following, use your existing email, or use a @gmail.com email - it's up to you, just remember which one you used. It's better to keep all your Google services under one umbrella. For example, even though we have several emails under @brixwork.com, we actually use firstname.lastname@example.org (our old email address from way back) to consolidate all of our Google-related services.
Note in the screenshot above, the Account name is simply the name of the account holder. The Account name can be anything like "Jeff's Realty Business", "My Business Sites" etc. It's used strictly internally within the Analytics platform, so don't over-think it. As long as you will know what it is, you're fine.
After that, you will click Next, which will take you to Property Setup. You will complete the following info and you will click on "Show advanced options".
The "Create Universal Analytics Property" section will show up where you will click the button on the right side and fill-in your website URL and click on "Create both a Google Analytics 4 and a Universal Analytics property".
Then you will fill in the remaining info about your business and click "Create". You will then be back at the Admin page where you will head over to the Property tab and find Tracking Info.
You will click "Tracking Code" and you will see a UA code with numbers following it. That is your tracking ID, and you will need to copy the code and then log in to the backend of your website.
2. Enter it into your BRIXWORK Website back-end
Log into your BRIXWORK Real Estate Website back-end (www.yourdomain.com/admin) and go to the SETTINGS tab. Once you click "5. Tracking Settings" there will be a space where you can enter in your Google Analytics User ID next to the title Google Analytics. Copy and paste in your analytics tracking ID.
If you do NOT see the Google Analytics item available under SETTINGS, please contact the support desk.
4. Confirm that your website is sending the data through to Google Analytics
The day after you finish this step, you should log into your Google Analytics account and check the status of the tracking code installed. With the Real-Time reports, you can monitor user activity as it happens. If you see data in these reports, it means that your tracking code is currently collecting data.
- Sign in to your Analytics account (www.google.com/analytics).
- In the menu on the left of the screen, under Reports click Audience
- Select Overview.
5. Add Brixwork As A User
- Sign in to your Analytics account.
- Select the Admin tab and navigate to the desired account/property/view.
- In the ACCOUNT, PROPERTY, or VIEW column (depending upon whether you want to add the user at the account, property, or view level), click User Management.
- Under Add permissions for, enter email@example.com
- Select all permissions
- Select Notify this user by email to send a notification to each user you're adding.
- Click Add.